
Zines, Art, & Publications
Scroll below to view how you may visually see Somos Los Urbs In Horto in your neighborhood through the various educational zines and other art publications like prints, stickers, etc. !
Get To Know Somos Los Urbs In Horto @wearethecityinagarden Free* Marketing Techniques





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Logo Stickers & Posters
Utilizing open-accessible applications to lay out the branding vision and create mocks before allocating materials. Play around with color themes to prep your branding aesthetic to the color paint you'll need for projects. View our brand colors and fonts below!​
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SomosLosUrbsInHorto Website Fonts
Titles: DIN Neuzeit Grotesk
Paragraphs: Proxima Novia
SomosLosUrbsInHorto Website Colors

Freshwater
Blue
#84BEFC

Chicago River
Green
#4CD1AO

Common
Chicory
#986AF9

Fourth Sister:
Sister Bergamot
#FF00FE
@wearethecityinagarden
Logo Colors

POSCA
Silver


POSCA
Generic Green
POSCA
Generic Pink
Plant Identification Stickers!
Create specialized stickers/posters to grab variety of audiences. ​
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Here are our Plant Identification Stickers. posted in public spaces next to the physical plant as identification markers. Educating those walking by on the type of species growing in the neighborhood!
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Isn't This Graffiti?
Not necessarily, graffiti is a specific art form whereas guerrilla marketing covers advertising techniques to promote a product or brand. Guerrilla marketing can include graffiti as a method of attracting audiences via spray paint, stencils, and paint-sticks to create imagery or messaging. However, if you're creating messaging without the intention of permanent paint visibility then it's just marketing!
Seed Packets!
Expand your low-cost marketing ability by learning artistic marketing techniques and receive take-home materials via open community arts programing. Aimed to help you access arts material, learn new skills like how to create printing stamps and embellish your branding on packaging (Ex: seed packets using linocut printing stamps) to being able to use large or expensive tools you may not have at home.
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Somos Los Urbs In Horto (@wearethecityinagarden) creates branded native seed packets with seeds collected from local green spaces (with permission from land stewards and collection support from neighborhood nature clubs) to disperse at community seed swaps across Chicago. With support and guidance from a local community arts program aimed to build new skill-sets and/or artistic experiences for its community - learned how to make a linocut rubber stamp with my logo design and take-home finished product to embellish packaging! ​Send us a DM on Instagram @wearethecityinagarden to let us know what seed swap we should stop by next!
Guerrilla Marketing Material Drops
An initiative to provide monthly free Guerrilla Marketing art materials in neighborhoods/community spaces to support those interested in starting their own messaging! Inside each Mini Mercado bag contains a copy of "Guerrilla Marketing: The Eco-Friendly Way" Zine to teach free* marketing techniques, 4ct paint markers, 1ct paint stick, 25ct of Mailing Labels to make stickers, and a Somos Los Urbs In Horto Sticker!​
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If you have a location
to drop free art materials
let me know
@wearethecityinagarden.




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